5 Ways ESTAS Can Help You Improve Your Customer Service

If you’re on the fence about becoming an ESTAS member, here’s why it’s a great idea!

You’re already successful in the property world. You know the market, you’ve built a solid reputation, and you have a loyal client base. But in today’s competitive landscape, simply being “good” isn’t enough. To truly stand out, capture market share and achieve sustainable growth, you need a proven strategy to consistently exceed customer expectations and deliver an unparalleled experience. This is where ESTAS comes in. ESTAS is more than just a review platform. It’s a comprehensive system designed to empower property professionals like you to elevate your customer service, amplify your brand reputation and drive meaningful business growth. Here’s how:

Despite so many amazing people and businesses in our industry, we all know that customer sentiment is low.

1. Capture More Than Just a Review

ESTAS provides the tools to gather feedback at every stage of the customer journey. This holistic approach allows you to:

Proactively identify and address concerns: By capturing feedback early and often, you can address potential issues before they escalate into negative experiences.
Gain a 360-degree view of customer perception: Understand how clients perceive your services at each touchpoint, enabling you to identify areas of strength and pinpoint opportunities for improvement.
Build stronger customer relationships: Demonstrate your commitment to client satisfaction by actively soliciting and responding to feedback, fostering trust and loyalty. )

2. Transform Insights into Actionable Strategies:

ESTAS provides in-depth data and analytics that go beyond simple star ratings, giving you the power to:

Track customer satisfaction trends over time: Monitor key metrics, identify patterns, and measure the impact of changes you implement enabling you to hone your services.
Make data-driven decisions with confidence: Leverage comprehensive reports and visualisations to inform your business strategy, ensuring your efforts are aligned with customer needs and preferences.

3. Empower Your Team to Deliver Exceptional Service:

ESTAS helps you cultivate a customer-centric culture within your organisation by:

Recognising and rewarding top performers: Acknowledge and celebrate employees who consistently go above and beyond to deliver exceptional customer service, fostering a sense of pride and motivation.
Providing valuable performance feedback: Equip your team with constructive feedback based on customer reviews, empowering them to develop their skills and improve their performance.
Encouraging teamwork and collaboration: Create a culture where employees are encouraged to work together to address customer concerns, share best practices and strive for collective excellence.

4. Amplify Your Brand and Build Trust:

ESTAS is a renowned and respected brand in the property industry, synonymous with customer service excellence. By becoming a member, you can:

Enhance your credibility and reputation: Showcase your commitment to providing outstanding service and differentiate yourself from the competition.
Leverage the ESTAS brand in your marketing efforts: Use ESTAS branding and marketing materials to promote your dedication to customer satisfaction and attract new clients.
Build trust and confidence with potential customers: Display your positive ESTAS reviews on your website, social media profiles and marketing collateral to inspire confidence and generate leads.

5. Achieve Industry Recognition and (Maybe!) Win an ESTAS Award:

Imagine the thrill of being recognised as the best in your field. With ESTAS, you have the opportunity to:

Shine a spotlight on your exceptional service: Your dedication to customer satisfaction could earn you a prestigious ESTAS award, a testament to your commitment to excellence.
Boost your brand reputation and gain a competitive edge: Winning an ESTAS award elevates your brand, showcasing your dedication to providing outstanding service and setting you apart from the competition.
Attract new clients and drive business growth: Promote your ESTAS award win to demonstrate your commitment to customer satisfaction, attracting new clients and driving business growth.