The Renters’ Rights Act is bringing the biggest shake-up to the lettings landscape in decades, and will transform the renting experience for tenants. At RentGuarantor, we believe it is also bringing immense opportunities for agents, especially those willing to think outside the box. Underpinning this belief? The importance of human connection, and of excellent customer service.
As an agent, providing exceptional support to both renters and landlord clients is crucial to effectively navigating new regulation. It provides a lifeline for so many renters very much in need of guidance and information. It is the cornerstone of business success at a time of immense change.
At RentGuarantor, we support high standards for customers and strong, people-led relationships to make this happen; we are proud to be platinum sponsors of the ESTAS for the next three years, and sponsors of this year’s People award. We were also winners of the Best Professional Guarantor award in 2025.
This ethos is reflected in our partnerships with lettings agents across the UK, through the provision of an efficient and effective professional guarantor service that elevates and amplifies the customer experience. These partnerships provide the financial reassurance that landlords need, and helps thousands of people secure a new rented home – vital when the alternatives are no longer allowed.
Creating opportunity
A professional rent guarantor unlocks tenancies for those who otherwise might not meet the required criteria, whether that’s because they are self-employed, retired, studying overseas or in receipt of benefits. Good tenants who can pay their rent but can’t necessarily tick the boxes on paper.
We’ll also be there if things go wrong. We step in, pay the landlord, and work constructively with the tenant on a repayment plan, providing a steadfast financial backstop as well as relieving much of the administrative burden. If eviction does become unavoidable, RentGuarantor handles court applications and associated costs, ensuring the legal process is completed promptly and professionally.
With rent in advance abolished, many tenants (and landlords) will be looking for a solution, and the support of a trusted agent in explaining their options can make all the difference.
Revenue growth and increase in retention
For those agents looking for ways to go above and beyond for their clients, educating tenants about professional rent guarantor services is becoming as essential as referencing or a tenancy agreement. Why?
- Put simply, it can unlock tenancies for people who would otherwise struggle to meet requirements.
- A professional guarantor service results in fewer delayed or failed applications and a smooth transition from offer agreed to move-in, speeding up transactions and saving everyone time.
- When tenancies complete more quickly, landlords see improved continuity of rental income. This builds confidence in the agent’s ability to deliver reliable outcomes and encourages long-term relationships.
- Tenants who feel supported are more likely to remain in the property and return to the same agent when they move again. Over time, this strengthens brand perception and reduces reliance on constant new applicant sourcing.
Partnering with RentGuarantor specifically allows agents to introduce a new revenue stream that fits naturally into the lettings journey. When a tenant uses RentGuarantor, agents earn a share of the fee through the partner programme. There is no cost to join and no requirement to change existing systems. Because rent guarantee services are introduced at the point of application, the opportunity to earn revenue appears consistently across instructions. As your portfolio grows, the earning potential grows alongside it.
RentGuarantor provides agents with access to online information that helps to make referrals straightforward. Applications are typically assessed quickly, which reduces the need for prolonged communication and repeated follow-ups. Agents also receive guidance and marketing materials, making it easier to explain the product clearly to landlords and tenants without increasing administrative workload.
For agents looking to turbo-boost the support they provide – and diversify their pool of potential renters along with it – a professional rent guarantor provides a simple, accessible solution and can unlock tenancies which might have otherwise been unworkable.
