ESTAS Insights Newsletter 2020 Articles

20th Jan 21
Don't be fooled! Customer service and customer experience are not the same.

Recently some people in the industry have said to me that customer service is not relevant anymore, today apparently it’s all about the customer experience or ‘CX’ as it’s often termed – sounds much sexier doesn’t it? However I would argue that customer service and customer experience are NOT the same thing. Customer experience is all about improving the customer journey [...]

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16th Dec 20
Are you old school or new school?

Over the years I’ve spoken to and met thousands of estate and letting agents, one theme that comes up on a regular basis when I start to ask agents about where or how they collect customer feedback is - “We don’t, we’re old school, all our business is through word of mouth or walks through the door. This may very well have been true in times gone by but the world has moved on and through technology customer expectations [...]

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19th Nov 20
Why do 50% of all vendors complete with the second agent?

In today’s market, the customer has never had more choice as to who to represent them when selling their house. Nearly every village, town or city across the UK has more than enough agents to serve the local market - whether they be online/hybrid, self-employed or high street agencies - so why is it that over half of transactions aren’t completing with the original agent? The agent the vendor [...]

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